Diet Formulation Services
Homemade diet plans for optimal nutrition using using whole food ingredients and single nutrient supplements (as necessary). Raw or cooked recipes are precisely formulated for adult dogs including seniors, canine athletes and dogs with certain health conditions. Choose a simple kibble topper or complete diet formulation. Do you want to use commercial food(s) as the base diet? Diet formulation around commercial foods is one way to optimize the diet without the additional preparation. Restrictions apply (see below). This service is 100% online, and is available to clients worldwide. Puppy formulations not currently available.
Why choose this service?
Generally speaking, commercial pet foods are a good invention, allowing for the provision of adequate nutrition in a convenient manner, which suits our busy lives. But society has become complacent when it comes to feeding our pets. It is doubtful any human doctor or dietician would promote or support a 100% processed diet, yet we readily accept this for our dogs. We have let processed pet foods become the norm rather than the exception when ideally, it would be much better the other way around.
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Feeding a homemade diet is more time consuming and the up-front cost may be more than many traditional commercial diets. While the challenges of of a homemade diet may seem overwhelming, consider your satisfaction in controlling the type, quality and quantity of ingredients - knowing you are providing optimal nutrition for your companion or teammate. For dogs with certain health conditions, diet can be pivotal in delaying or even reversing progression and halting the escalation of symptoms, leading to an extended quality of life.
Not ready for a full diet formulation? A fresh food kibble "topper" can boost nutrition and engage your fussy dog at mealtimes.
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NEW! Do you want to use a commercial food (raw, kibble or other) as the base diet? Food for Fen can formulate a diet plan around many commercial foods, provided they are correctly labeled for AAFCO and/or an extended nutrient list is available from the manufacturer.
What's Included?
With a full diet formulation service, you get a detailed report to share with your dog's care team, including:​
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Energy & nutrient requirement calculations
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Precisely formulated recipe (raw or cooked) with complete analysis
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Preparation and feeding instructions
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Shopping guide
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15 minutes live video or voice call to discuss the final report*
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Full support via email for a predetermined number of weeks, including recipe adjustments.
*Must be scheduled within 1 week of report delivery.
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A Kibble Topper formulation is a simple recipe designed to compliment the kibble (brand and formula) currently being fed. The topper replaces a small portion of the kibble so as not to displace the nutrient and energy balance of the diet. This service provides an ingredient list, preparation and feeding instructions and a shopping guide. Not included: full diet analysis, follow-up support or recipe adjustments.
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Clients gain unlimited access to exclusive content via the client portal, covering FAQs, canine nutrition related articles and scientific papers, prep hacks and deeper dives into the Food for Fen blog and social media posts.
How much does it cost?
Kibble Topper (healthy adult dog; up to 4 ingredients):
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Prices start at $40 CDN
Full diet formulation with support:
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Prices start at $100 CDN for a "from scratch" recipe for healthy adult dogs with no dietary restrictions or sensitivities.
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For diet formulation using commercial foods, pricing is "per food" used in the recipe.
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Discounts available for additional recipes for same dog when ordered together.
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Discounts available for an additional dog eating the same base diet.
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